Working Online Can Change How You Communicate: Writing on the internet is much like you would speak in everyday life but with one important difference and that is the use of keywords. To have a website receive a steady flow of traffic from the search engines you will have to incorporate an appropriate selection of keywords into your text.
Confused by Keywords? Many People Are. These words and phrases are the terms people type into a search engine box to find what they are searching for online. The search engine processes the keywords and then directs traffic to the sites which they believe will best match what the person is searching for. If your webpage contains too many keywords then the search engine may feel that you are attempting to manipulate its algorithm and rather than directing traffic in your direction it may instead rank you lower in their search thereby decreasing your chance of being found and reducing your traffic flow.
There are many factors which the search engines use to determine which articles will rank high on their listings and keyword optimization is one of these. The search engines look for web pages which contain good keyword SEO (Search Engine Optimization) and rank these pages accordingly. This ranking system allows the higher ranking web pages to be much easier for people to find. SEO is much more than just writing an article filled with a bunch of meaningless keywords. The search engines may just be machines but they are certainly not stupid ones. They are programmed to recognize when someone is trying to trick their system into giving them more traffic than their site deserves so you really do need to get your keyword optimization just right.
You need to find a correct balance. Keywords should be used often but not so much so that they over power your article. If what you are trying to say sounds unnatural then you are probably using far too many keywords in your work. One method of reducing this tendency is to simplify your speech somewhat just as you would if you were talking to a very young child or someone with a language different from your own.
If Milk is Your Main Keyword
1) Milk is a controversial food product. It comes in boxes, bottles, and jugs. It contains calcium, vitamin D, and other nutrients and yet is one of the top offenders for reactions in children. When you place it on the breakfast table each morning do you stop to wonder if your child suffers from this common allergy?
2) Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream are controversial food products. Milk comes in milk boxes, milk bottles, and milk jugs. Milk contains milk calcium, milk vitamin D, and other milk nutrients and yet it is one of the top dairy milk offenders. When you place Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream, on the breakfast table each morning do you stop to wonder if your child suffers from a Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream allergy.
3) Milk is a controversial food product. It comes in boxes, bottles, and jugs. This dairy product contains calcium, vitamin D, and other nutrients and yet it is one of the top offenders for food related allergies. When you place your milk on the breakfast table each morning do you stop to wonder if your child suffers from an allergy to it or other dairy?
The first example contains too few keywords whereas the second example contains too many. The third example is the appropriate density you are striving to achieve in order to have good SEO within your paragraph.
Now Look at The Same Section of Text Using Long Tail Keywords: As the internet becomes more populated with information keyword phrases have become much more important as a means of attracting search engine traffic. The more specific and detailed your information then the more likely you are to attract targeted traffic to your website.
1) Milk is a controversial food product. It comes in boxes, bottles, and jugs. This dairy product contains calcium, vitamin D, and other nutrients and yet it is one of the top offenders for food related allergies. When you place your milk on the breakfast table each morning do you stop to wonder if your child suffers from an allergy to it or other dairy?
2) Milk is a controversial food product. It comes in boxes, bottles, and jugs. This dairy product contains calcium, vitamin D, and other nutrients yet it is one of the top offenders for food related allergies. When you place your milk container on the breakfast table each morning do you stop to wonder if your child suffers from an allergy to it or other dairy products?
The first section shows the basic keywords that a search engine will pick up from the article while the second shows the long tail keyword phrases it would find. Discovering the best usage for your website can be a bit of a challenge. Ideally you do not want to use very high competition keywords for your site as these terms have many more websites for you to compete against and could make getting traffic to your web page more difficult then if you had used low competition keywords to direct searchers to your web site. You want to find high traffic words or phrases which have low competition and use these terms throughout your page. Keep in mind that there are a number of factors which the search engines use to create their algorithm keyword optimization is only one of these albeit an important one.
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There are many factors which the search engines use to determine which articles will rank high on their listings and keyword optimization is one of these. The search engines look for web pages which contain good keyword SEO (Search Engine Optimization) and rank these pages accordingly. This ranking system allows the higher ranking web pages to be much easier for people to find. SEO is much more than just writing an article filled with a bunch of meaningless keywords. The search engines may just be machines but they are certainly not stupid ones. They are programmed to recognize when someone is trying to trick their system into giving them more traffic than their site deserves so you really do need to get your keyword optimization just right.
You need to find a correct balance. Keywords should be used often but not so much so that they over power your article. If what you are trying to say sounds unnatural then you are probably using far too many keywords in your work. One method of reducing this tendency is to simplify your speech somewhat just as you would if you were talking to a very young child or someone with a language different from your own.If Milk is Your Main Keyword
1) Milk is a controversial food product. It comes in boxes, bottles, and jugs. It contains calcium, vitamin D, and other nutrients and yet is one of the top offenders for reactions in children. When you place it on the breakfast table each morning do you stop to wonder if your child suffers from this common allergy?
2) Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream are controversial food products. Milk comes in milk boxes, milk bottles, and milk jugs. Milk contains milk calcium, milk vitamin D, and other milk nutrients and yet it is one of the top dairy milk offenders. When you place Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream, on the breakfast table each morning do you stop to wonder if your child suffers from a Dairy Milk, chocolate milk, white milk, milk cheese, milk ice cream allergy.
3) Milk is a controversial food product. It comes in boxes, bottles, and jugs. This dairy product contains calcium, vitamin D, and other nutrients and yet it is one of the top offenders for food related allergies. When you place your milk on the breakfast table each morning do you stop to wonder if your child suffers from an allergy to it or other dairy?
The first example contains too few keywords whereas the second example contains too many. The third example is the appropriate density you are striving to achieve in order to have good SEO within your paragraph.
Now Look at The Same Section of Text Using Long Tail Keywords: As the internet becomes more populated with information keyword phrases have become much more important as a means of attracting search engine traffic. The more specific and detailed your information then the more likely you are to attract targeted traffic to your website.
2) Milk is a controversial food product. It comes in boxes, bottles, and jugs. This dairy product contains calcium, vitamin D, and other nutrients yet it is one of the top offenders for food related allergies. When you place your milk container on the breakfast table each morning do you stop to wonder if your child suffers from an allergy to it or other dairy products?
The first section shows the basic keywords that a search engine will pick up from the article while the second shows the long tail keyword phrases it would find. Discovering the best usage for your website can be a bit of a challenge. Ideally you do not want to use very high competition keywords for your site as these terms have many more websites for you to compete against and could make getting traffic to your web page more difficult then if you had used low competition keywords to direct searchers to your web site. You want to find high traffic words or phrases which have low competition and use these terms throughout your page. Keep in mind that there are a number of factors which the search engines use to create their algorithm keyword optimization is only one of these albeit an important one.
Related Articles by Lorelei Cohen
~ Random Silly and Fun Facts
~ How Much of Our Brain do We Really Use?
~ Resilience: Our Ability to Adapt and Adjust to Change
~ Old Wives Tales and Inspirational Country Proverbs
~ Subliminal Message Subconscious Learning Techniques
~ Prioritize: Create an Energy Budget
~ Sit to Stand Crank Desk an Office Fitness Solution